Who we are, and
how it works.
We run managed ad campaigns for producers — under one House Rule that doesn't bend: the odds stay in your favor, your media runs at cost, and every agent who runs with us should win.
Heater Leads was built for producers who are serious about their pipeline. We don't sell you a list. We build the creative, launch your campaigns on Meta, and manage the spend every day — under one non-negotiable House Rule: the odds stay in your favor, and every agent who runs with us should win.
That's not marketing language. That's the house rule.
Your ad budget goes straight to Meta at cost. The auction sets the price of a lead, not us. We make our money on one flat 20% management fee — and on your very first campaign, we don't charge even that.
We believe in the work insurance agents do — protecting families, securing futures, honoring service. We're here to make sure you have the leads to do it.
Three values. Non-negotiable.
Integrity
We tell you exactly where your money goes before you fund a dollar. Ad spend at cost, management stated up front, no markup on media.
Ownership
Every lead your campaign generates is yours. Period. No second agent dialing your contact list. No shared lists.
Results
If you don't win, the house hasn't kept its end. We manage the spend daily and answer for the cost per lead we're buying.
Three steps to live leads.
Pick your campaign
Truckers, Veterans, or Mortgage Protection. Tell us your budget and the states you're licensed in.
We build and run the ads
We write the creative, launch on Meta, and manage the spend daily. You never touch Ads Manager.
Leads land in real time
Every lead your campaign generates drops into your dashboard the moment it comes in.
You own your leads.
Every lead your campaign generates belongs exclusively to you, delivered to your dashboard in real time. We do not resell, share, or redistribute a single one to another agent. Ever.
That's the house rule.
100% Exclusive
Your contact list is your contact list. We don't drip-feed it to a second agent, a third agent, or anyone outside your account.
Media at cost. One flat fee.
You fund an ad budget and it goes straight to Meta — we never mark up the media. The auction sets your cost per lead: about $25 on average, up to roughly $35 on an expensive day. We charge 20% management on total ad spend, and nothing else.
You fund
Ad budget, at cost
Your budget goes straight to Meta as media spend. We don't mark it up by a penny.
The auction sets it
About $25 a lead
Cost per lead averages around $25 and can reach about $35 on an expensive day. You always pay the real cost.
We charge
20% management
One flat management fee on total ad spend — that covers the creative, the launch, and the daily optimization.
- Ad spendGoes to Meta at cost — no markup
- Cost per lead~$25 average, up to ~$35 on a pricey day
- Who sets the priceThe ad auction, not us
- Management fee20% of total ad spend
- First campaign0% management — ad cost only
- How often is it freeOnce per agent, ever
- Lead deliveryReal time, into your dashboard
- Lead ownership100% yours — never shared or resold
Your first campaign carries no management fee.
Zero percent. You pay ad cost and nothing else, so every dollar you put in buys leads. That's why we tell agents to come in with the biggest budget they can on campaign #1 — $2,000, $3,000, $5,000 or more. It is the only time you'll ever run at pure cost.
$2,000
0% management
$3,000
0% management
$5,000+
0% management
You're never left guessing.
Start with the walkthrough video on your dashboard — it answers most of what comes up in the first week. Still stuck? Text Jimmy at (703) 554-0522 and he'll get you on a call.
- Watch the walkthrough video on your dashboard first
- Still stuck? Text Jimmy at (703) 554-0522 — a real person answers
- He'll get you on a call if it needs one
- Your campaign is managed daily either way
- After every campaign we ask what actually happened
“We want to know if you won.”
Contacts reached, presentations given, policies written, AP closed — we ask after every campaign. It's how we know whether the house kept its end, and it sharpens the creative behind your next one.
Your ads. Your leads. Your results.
Launch your first campaign at zero management fee — ad cost only.