Who we are, and how it works.
A lead company run for producers — under one House Rule that doesn't bend: the odds stay in your favor, and every agent who orders from us should win.
Heater Leads was built for producers who are serious about their pipeline. We sell high-intent and volume life insurance leads with one non-negotiable House Rule: the odds stay in your favor, and every agent who orders from us should win.
That's not marketing language. That's the house rule.
Every lead is exclusively yours. Every lead has a floor — sell it back after 7 days at $1.00 credit. Every order comes with a feedback loop so we know the house kept its end.
We believe in the work insurance agents do — protecting families, securing futures, honoring service. We're here to make sure you have the leads to do it.
Three values. Non-negotiable.
Integrity
We tell you exactly what you're getting before you buy. Tier, verification, replacements — all of it.
Ownership
Your leads are yours. Period. No second agent dialing your contact list. No shared lists.
Results
If you don't win, the house hasn't kept its end. The buyback floor and feedback loop exist to prove the odds stay in your favor.
Four steps to delivery.
Choose your lead type
High Intent or Volume — pick the market and tier that fits your dial strategy.
Select states & volume
Filter geographically and choose your order size. Minimums apply per tier.
Checkout securely
Pay through Stripe. Delivery starts within 24 hours of confirmed payment.
Delivered to your dashboard
Leads land in your pipeline in real time. Push to your CRM or export a clean CSV.
You own your leads.
Every lead purchased through Heater Leads belongs exclusively to you. We do not resell, share, or redistribute any lead to another agent while you are working it. Ever.
That's the house rule.
100% Exclusive
Your contact list is your contact list. We don't drip-feed it to a second agent, a third agent, or anyone outside your account.
A floor under every order.
After 7 days from delivery, any unworked lead can be sold back to us for $1.00 each, applied as store credit toward your next order — right from your My Orders page.
Day 0
Order placed
Leads start delivering in real time within 24 hours.
Day 7
Buyback window opens
Submit any lead for $1.00 store credit. Minimum 10 leads per submission.
Day 30
Buyback window closes
Credits issued expire 90 days after they're applied to your wallet.
- Rate$1.00 / lead as store credit
- WindowDays 7–30 after purchase
- Minimum10 leads per submission
- EligibilityAny unworked lead
- Credit expiration90 days from issue
- ProcessingWithin 24 hours
- ExcludedLeads you marked sold (AP)
- Applies toAny future order
After every order, we ask what happened.
Your feedback makes the platform better for every agent. It also unlocks your buyback credit on that order.
- How many contacts did you reach?
- How many presentations did you give?
- How many policies did you write?
- How much AP did you close?
- A 1–5 star rating plus optional comments
“We want to know if you won.”
Forms are triggered at 7 and 21 days post-order. Completing them unlocks the buyback option for that order.
Your leads. The odds in your favor. Your results.
Place your first order with the buyback floor built in.