We deal.
You close.
No one gives leads like us. We run your Facebook ads and hand you the leads at cost — typically $25–$35 a lead, plus 20% of ad spend. Your first campaign is free.
Applicant & coverage · 1/4
Applicant
Marcus D. Whitfield
Age 47 · DOB 03/18/1978 · Married · Non-smoker
Est. premium
$168/mo
Direct phone
(704) 318-2947
Location
Charlotte, NC · 28216
mwhitfield.otr@gmail.com
Coverage requested
$500,001 – $750,000
Owner-Operator · Has some coverage · Wants to add IUL
Actual lead we delivered — name, phone, and email lightly changed for privacy.
Delivered to your CRM in real time · TCPA-consented
Your leads convert across every major carrier
You pay what the ads cost — nothing on top. The only fee we ever charge is management, and on your first campaign we don't charge that either.
No packages. No per-lead price.
We don't sell leads by the pack anymore. You fund an ad budget, we run the campaign, and the leads it produces are yours. Here's every dollar, accounted for.
You fund the ad spend
Your budget goes straight to Meta. Every dollar buys ads — we don't mark it up, and we don't resell you anything.
Leads run $25–$35
Cost per lead moves with the auction. Most days it lands around $25; on a heavy day it can reach $35. You see the real number, not a padded one.
20% to manage it
We build the creative, launch the campaigns, and manage the spend daily for 20% of ad spend. Your first campaign is managed free.
Your first campaign is free. Go big.
Zero management fee the first time out — you pay ad cost and nothing else. This is the one and only campaign you'll ever run with us at pure cost, so put up the biggest budget you can while it's free. $2,000, $3,000, $5,000 or more — whatever you were going to spend eventually, spend it now.
Every campaign after your first carries the standard 20% management fee. One free campaign per agent.
A $3,000 first campaign
- Ad spend
- $3,000
- Management fee
- $0
- You pay
- $3,000
- Leads, at ~$25–35
- ~85–120
Lead counts are an estimate — the auction sets the real number, and you see it as it runs.
Most lead vendors make their money on the lead.
We make ours on the result.
That one difference decides everything else — what the ads say, who fills them out, and whether anyone picks up when you call.
Every agent we talk to is looking for the same thing — a lead vendor they can actually trust. This is what that looks like when the incentives line up.
Your spend runs with the pack.
You're not running one lonely campaign that lives or dies on a single bad day. Your ad spend joins a pool of agents — some at $2k a week, some at $3k, some at $5k — all running the same markets. We manage the whole pool as one book.
Every piece of feedback changes the next lead.
Feedback is the whole engine. We ask for it on every single lead, read every bit of it daily, and turn it into new creative — the thing most lead vendors never do. It's why our agents close at some of the highest rates in the industry and bring in the highest APs.
We ask on every single lead
Every lead gets a quick feedback prompt. Good, bad, wrong number — we want all of it. We read every piece, every day, and we actually change things because of it.
We test relentlessly
New creatives, new angles, new offers — even targeting by specific demographics — until we're bringing you the kind of lead you close. When your feedback says something's off, we cut new videos and rebuild the funnel to fix it.
Your closes train the algorithm
As you close deals, we send that data back to Meta so it finds more people like your buyers. The leads get better the longer you run — it's why our agents see some of the highest close rates and the highest APs in the business.
We listen, we test, we rebuild — so the lead you get next month is better than the one you got today.
You get a dedicated rep who actually answers.
Not a ticket. Not a portal. Not a chatbot. A real phone number for a real person who knows your account — text or call about a lead, a campaign, a refund, anything, and you’ll hear back in under an hour.
It sounds like a small thing. Ask around and you’ll find out how rare it is.
Under 1 hr
Typical reply time
A real person
Your own rep, not a support queue
7 days
Leads don’t stop on weekends, so neither do we
Three steps. One promise.
Pick your campaign
Truckers, Veterans, or Mortgage Protection. Tell us your budget and the states you're licensed in — that's the whole setup.
We build and run the ads
We write the creative, launch it on Meta, and manage the spend daily. You never touch Ads Manager or talk to Facebook.
Leads land in real time
Every lead your campaign generates drops straight into your dashboard the moment it comes in. Work it there or push it to your CRM.
Pick what you want to run.
Three campaigns today. Pick one, set a budget, and we'll have it live in your states.
Truckers
OTR drivers and owner-operators, targeted by CDL status and route.
- Driver type & coverage need captured on the lander
- Strongest volume of the three campaigns
- Runs nationwide or in the states you're licensed
Veterans
Veterans and their families, targeted by branch and service era.
- Branch & service status captured on the lander
- Typically the lowest cost per lead
- Runs nationwide or in the states you're licensed
Mortgage Protection
Recent homeowners, targeted off new-mortgage and home-value signals.
- Loan amount & home value captured on the lander
- Highest average premium of the three
- Runs nationwide or in the states you're licensed
The odds we keep on every campaign.
Heater Leads exists for one reason: every agent who runs with us should ROI. Four house rules make that real.
Ad spend at cost
Your budget buys ads and nothing else. No markup on the media, no per-lead resale price — you pay what Meta charges, and you can see it.
First campaign free
Zero management fee the first time out. You pay ad cost only — which is exactly why you should come in with your biggest budget.
Exclusive ownership
Leads your campaign generates are yours alone. Never shared, never resold to another agent. Ever.
You never run an ad again
No creative to write, no audiences to build, no account to get shut down. We handle every piece of it and report the real numbers back.
Built for agents who keep score.
“Two months in. AP is up, my dial-to-app ratio finally makes sense, and I haven't fought a duplicate yet.”
Marcus Hale
FE Producer · Texas
“I don't touch Ads Manager anymore. I set the budget, they run it, and the leads just show up in my board.”
Sarah Whitfield
Agency Owner · Tennessee
“High-intent veteran leads with replacements is the cleanest pipeline I've worked in five years.”
Dwayne Carter
IUL Specialist · Georgia
“Real-time delivery into my CRM means I'm calling while they still remember filling out the form.”
Renee Foster
Mortgage Protection · Ohio
“I ran the numbers on my own ads versus theirs. Paying cost plus management still came out ahead. That's why I keep running.”
Tony Alvarez
Final Expense · Florida
Everything, up front.
We run and manage your ad campaigns. You pick a campaign and fund an ad budget; we write the creative, launch it on Meta, and manage the spend daily. Every lead those ads generate drops into your dashboard in real time and belongs to you. You never touch Ads Manager.
Whatever the ad auction charges that day. Across our campaigns it averages about $25 per lead and can run up to roughly $35 on an expensive day. It moves with the market — some days are cheaper, some are pricier — and you always pay the real cost, never a marked-up per-lead price.
We take 20% of total ad spend to build, launch, and manage your campaigns. Your first campaign is the exception: management is completely free, so you pay ad cost only. That's one free campaign per agent.
Your spend joins a pool of agents all running the same markets — some at $2k a week, some $3k, some $5k. We manage the whole pool as one book. On any given day your own campaign might run expensive (say $40 a lead) while another agent's runs cheap ($17). Pooled together, the good days cover the bad ones, so instead of gambling on one campaign's luck you land a steady average of $25–$32 a lead, week after week.
Because feedback runs the whole operation. We ask for feedback on every single lead and read it daily, then constantly test new creatives, angles, offers, and targeting to bring you the leads you actually close. And as you close deals, we send that data back to Meta so it finds more buyers like yours — the leads get better the longer you run. It's why our agents see some of the highest close rates and APs in the industry, which most vendors can't say.
As big as you can make it. The first campaign is the only one you'll ever run with us at zero management fee, so whatever you'd eventually spend, spend it now — $2,000, $3,000, $5,000 or more. Every campaign after your first carries the 20% fee.
Truckers, Veterans, or Mortgage Protection. Those are the three we run today, and we can target nationwide or restrict to the states you're licensed in.
Yes — 100%. Leads generated by your campaign are exclusively yours. They're never shared with or resold to another agent.
In real time. A lead appears in your dashboard the moment your ad generates it, and can post straight into your CRM. No overnight batches.
Yes. Every lead is collected with proper consent and is TCPA compliant, with the documentation to back it.
Start with the walkthrough video on your dashboard — it answers most of what comes up. If you're still stuck after that, text Jimmy at (703) 554-0522 and he'll get you on a call.
Run your first campaign free.
Pick a campaign, set the biggest budget you can, and we'll take it from there. Zero management fee your first time out.
Got questions? Text Jimmy.
Watch the walkthrough video on your dashboard first — it covers almost everything agents ask. Still unclear? Text Jimmy at (703) 554-0522 and he'll get you on a call.
Ad spend at cost · 20% management · First campaign free